Why Audi wants to select up the tempo in 2023 | Jobi Cool


These issues will disappear this yr. However Audi nonetheless lacks a brand new flagship mannequin to meet up with the competitors in China, and likewise in Europe and the US

The e-tron full-electric mannequin, launched in 2019, has been upgraded and renamed the Q8 e-tron. It’ll arrive in European dealerships on the finish of February. The US market launch is on the finish of April.

The long-awaited Q6 e-tron is predicted to be launched within the fall. It’s Audi’s first SUV on the brand new PPE electrical platform developed with Porsche and the model’s most essential all-electric mannequin launch this yr. It’s also Duesmann’s first new full-electric automotive after three and a half years as Audi CEO.

A brand new A4 compact mannequin may nonetheless arrive in 2023, and the A6, essential as a enterprise fleet automotive, is getting a face-lift. Nonetheless, the full-electric model of the A6 will not be obtainable till 2024, whereas BMW will have the ability to supply its prospects the i5 and i5 station wagon beginning this summer time.

Audi sellers are in a nasty temper. The brand new fashions are usually not quick sufficient for them.

And Audi’s rivals poke enjoyable on the model’s flashy TV commercials for futuristic research just like the Grandsphere. Their executives say: “We desire to promote automobiles on TV you could purchase.”

On January 26, Audi will unveil the fourth Sphere idea referred to as the Activesphere. That is one other imaginative and prescient whose realization is much from over.

Audi gross sales are more likely to decline this yr on account of its growing old lineup. Its international deliveries fell 3.9 p.c to 1.61 million final yr on account of extended provide bottlenecks and main challenges within the logistics chain, the model stated in a press launch on Tuesday.

The chips crunch is more likely to ease this yr however will probably be an issue. A slowdown in mannequin launches may also result in idle Audi vegetation.

‘BMW North’

Audi’s issues and the excessive variety of former BMW executives in high posts imply that Audi is being referred to as “BMW North” by disgruntled members of the VW Group management in Wolfsburg, based on Spiegel journal.

Audi’s Ingolstadt headquarters in Bavaria, Germany, is simply 85 km north of BMW’s Munich base. Duesmann, gross sales chief Hildegard Wortmann and advertising and marketing boss Henrik Wenders are all former BMW executives.



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