The brand new Cascade® Platinum Plus raises the usual of unpolluted dishes with breakthrough improvements | Jobi Cool

Cascade dares America to expertise the primary ever cleansing system that delivers cabinet-ready dishes with no extra steps – assured

CINCINNATI, January 10, 2023—(BUSINESS WIRE)–Right now, Cascade®, America’s hottest dishwashing detergent1 model, debuts Cascade Platinum Plus, its newest innovation and strongest, proprietary cleaning method. Each day, tens of millions of People make up for what their dishwashers go away behind by prewashing, rewashing, and hand drying for clear, cabinet-ready dishes. Cascade developed the Cascade Platinum Plus Cleaning System, a first-of-its-kind cleansing system that enables folks to skip all the additional steps. Simply scoop out the leftover meals, put it within the dishwasher and also you’re good to go. No pre-washing, no re-washing – or your a refund.

This press launch accommodates multimedia. See the total launch right here:

(Photograph: Enterprise Wire)

To develop its largest method replace in a decade, Cascade examined 10 prototype formulations and 13,000 take a look at pads to enhance the super-packed Cascade Platinum Plus ActionPac. The distinctive dual-action cleansing method consists of cleansing brokers that moisturize and scrub dried-out meals, in addition to starch- and protein-fighting enzymes that break down hard-to-clean meals higher than ever earlier than. A brand new method2 options:

  • 50% extra protein-fighting enzymes to interrupt down protein-rich meals

  • 2x the quantity of a brand new, patented enzyme that higher fights cussed starch

  • 2x Daybreak’s degreasing energy removes grease, improves shine and helps dry dishes

Cascade performed the examine to higher perceive America’s damaged dishwashing routines and the inherent worth of a dishwasher that will get the job achieved.3 dishwasher customers to study extra about their habits and frustrations. The outcomes present how ineffective and unsatisfactory present dishwashing routines are:

  • Not less than as soon as per week, folks do additional work when utilizing the dishwasher, together with re-washing dishes (57%), guide drying (68%) or pre-rinsing/pre-washing (86%).

  • Virtually half (49%) of individuals really feel harassed or overwhelmed when the dishes aren’t clear sufficient to place away instantly after the dishwasher is completed.

  • Fixing a dishwasher fault causes 48% of individuals to overlook out on private time

“For years, we have heard folks speak about the necessity to pre-rinse dishes and specific their frustration that dishes that do not come out of the dishwasher utterly clear need to be washed the primary time. When folks do their dishwasher’s job, their dish-clean routine is damaged,” mentioned Guerin McClure, Director of Procter & Gamble’s North American Dish Care Unit. “We designed the Cascade Platinum Plus to go straight from the desk to the dishwasher to the cupboard, so folks can spend much less time on the sink and extra time doing the issues they get pleasure from.”

Cascade acknowledges that the previous methods of pre-rinsing are dying, and other people do not imagine they will merely scrape, load, and prep, particularly in the case of hard-to-clean objects like a crispy casserole dish or a teriyaki-glazed skillet. The model is daring America to skip the pre-rinse by taking the “Cascade Platinum Plus Load This, Get This” problem to expertise the time and resource-saving advantages of a dishwasher that may double as a dishwasher. To begin the cleansing revolution, Cascade is gifting away 10 million Cascade Platinum Plus ActionPacs and providing a money-back assure on its greatest cleansing.

The brand new Cascade Platinum Plus is launched with the assist of a nationwide built-in advertising and marketing marketing campaign encouraging viewers to ‘Dare to Dine In a different way’ and is now stocked in shops nationally and on-line. Retail costs are on the sole discretion of the retailer. MSRP is $5.44 for a bag of 11; $19.94 for a bath of 52′. Go to to study extra about Cascade Platinum Plus, its money-back assure and to obtain a free pattern.

About Cascade

In 1953, Cascade® entered the automated dishwashing market, claiming “spotless dishes” for the 4 p.c of households with a dishwasher. The quickly altering world of residence innovation was simply starting, and Cascade remained on the forefront for the following 50 years, creating a spread of automated dishwashing merchandise completely suited to completely different households, wants and existence. Right now, with a long time of expertise and dishwashers in over 60% of households, Cascade continues to develop and all the time attempt for flawless dishes with sensible automated dishwashing powders, gels, packs and components.

About Procter & Gamble

P&G serves customers worldwide with one of many strongest portfolios of trusted, high quality and main manufacturers, together with At all times®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Daybreak®, Downy®, Fairy®, Febreze ®, Acquire® , Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G group consists of operations in roughly 70 international locations worldwide. Go to for the newest information and details about P&G and its manufacturers. For extra P&G information, go to



A number of dishwasher manufacturers in North America suggest Cascade over different automated dishwasher detergent manufacturers, suggestions as a part of joint advertising and marketing agreements.


In comparison with Cascade Full


Survey methodology: P&G performed an internet survey lasting 3–6 minutes for n=444 dishwasher customers who’re a minimum of partially concerned in washing their households. The general pattern is nationally consultant of age, race/ethnicity, and family revenue within the residence care class and was performed from October 28 to November 1, 2022. The margin of error (MOE) for all the pattern is +/- 4.66 p.c factors.

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Contact data

M Sales space
Whitney Kuhn, 210-865-2353

Procter & Gamble
Andy Sullivan, 513-205-5390

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