Tencent wins first major game approval as China eases crackdown | Jobi Cool


Tencent Holdings’ game “Metal Slug: Awakening” was among 70 domestic titles approved by the National Press and Publications Administration for November.

Tencent Holdings Ltd. after Chinese regulators resumed licensing this year. won approval for its first new major game title, a sign that Beijing’s crackdown on the mobile entertainment industry is easing.

Its game “Metal Slug: Awakening” was among 70 domestic titles approved by the National Press and Publication Administration for November, the latest batch of licenses granted since regulators reaccredited it in April. In an analyst call earlier this week, Tencent executives expressed confidence in getting approval to release its flagship games soon.

Tencent won approval to retail the health-education title under operator Nanjing Wangdian Technology in September. Taking a notable step forward this month, the tech giant has a major game listed under its name.

Beijing’s tech crackdown, which has disrupted sectors from e-commerce to fintech and even education, spilled over into online gaming in August 2021. Regulators imposed strict measures on the sector, such as limiting playing time for minors to just three hours a week and other requirements aimed at curbing addiction.

China’s media watchdog halted licensing and has since been more carefully reviewing new titles to determine whether they meet stricter criteria for content and child protection, curtailing rollouts, Bloomberg News reported.

NetEase Inc. also won a nod for the title “Journey to the West” for November. Shares of the Hangzhou-based firm fell in Hong Kong on Thursday as Blizzard Entertainment Inc . announced that the two parties would end their 14-year partnership after January, depriving the Chinese firm of a slice of revenue and suspending some of the country’s most popular services. the game



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