Royal Enfield has released not one, but two teasers for its bike launch this month in Bangkok, with an official reveal likely to take place on August 7 at 6 am.
We knew RE had some kind of reveal in mind, but combined with the new teaser twin ad – dual hashtag status (#AShotOfMotorcycling and #AShotOfAgility) we expect to offer the motorcycling community something more…plural in a few days.
Let’s take a look at the teasers in question.
Royal Enfield Teaser #1: #AShotOfMotorcycling
Besides absolutely no visual scheme, what’s not to love about some old nostalgia?
Keeping all the usual emotions aside, the teaser shows a couple posing in front of a poster set that reads ‘Bullet Meri Jaan’.
The indications are confirmed by pictures of Eicher Motors CEO, Siddharth Lal, both of which appear to be taken from it. A real RE bullet ad.
Does this mean we are getting a new Bullet variant for RE’s fleet?
Royal Enfield Teaser #2: #AShotOfAgility
I think this particular preview speaks for itself – and Ridepart is definitely bang on the money when they point out RE’s emphasis on mystery bikes. “Ease of use in heavy traffic on busy city streets, and timeless charm and appeal.”
With both August 7th and August 5th (it’s been a while; see you on August 5th!’ via RE’s social media quote), we’ll probably need to keep an eye on the weather on both dates. And stay on our toes…just in case.
We’ll keep you up-to-date with everything that touches the proverbial pipeline; Stay connected via our newsletter and our shiny new webpage for better ease of access, and as always – stay safe on the twisties.