Royal Enfield Hunter 350 could boost sales, brand claims ‘unprecedented response’ | Jobi Cool


Hunter 350 has been well liked in the Indian market. It begins 1.50 lakh (ex-showroom), making it one of the most affordable motorcycles from Royal Enfield.

Royal Enfield Hunter 350 Metro Variant (Royal Enfield)
Metro variants of Royal Enfield Hunter 350. (Royal Enfield)

Royal Enfield is confident that its strong prospects in the Indian bike market will be further boosted by the newly launched Hunter 350 motorcycle. Royal Enfield points to what it claims has been ‘unprecedented demand’ for the Hunter 350 since its launch last month as a sure sign of this trend.

Royal Enfield sold 70,000 motorcycles throughout August, a respectable jump from around 49,000 units sold in the same month of 2021. The 53 percent jump in sales can also be attributed to relatively new models based on the J platform. Classic Reborn and Meteor 350. While the company has eight models for customers in India – Scram 411, Himalayan, Continental GT 650, Interceptor 650 and Bullet, most of the attention is now being grabbed by the Hunter 350. “We have launched the Hunter 350. earlier this month, and since then the motorcycle has received an unprecedented response,” said B Govindarajan, CEO, Royal Enfield. “We are seeing increased volumes with this launch, and early bookings for the new motorcycle have been very good. .”

Royal Enfield Hunter 350: Price

The Metro variant gets disc brakes at both ends.

The Metro variant gets disc brakes at both ends.

The Hunter 350 is one of the most affordable motorcycles in Royal Enfield’s line-up. It is available in two variants. There is retro and metro. The price of the retro variant is 1.50 lakh (ex-showroom) and the Metro variant is priced 1.68 lakh (ex-showroom)

Royal Enfield Hunter 350: Specs

The Hunter 350 is based on the J-platform. This is the same platform that Classic Reborn and Meteor 350 are based on. The Hunter 350 uses the same 349 c, air-oil cooled engine that produces 20.2 bhp of maximum power and 27 Nm of peak torque. It is mated to a 5-speed gearbox. The engine may be the same as other motorcycles but Royal Enfield has retuned the fuel and ignition map to suit the Hunter 350’s agile characteristics.

Royal Enfield Hunter 350: Appearance

Hunter 350 may be the most modern looking Royal Enfield motorcycle. It has some Scrambler features with a circular halogen headlamp, a new tail lamp design and compact dimensions. It is also the first Royal Enfield to use 17-inch wheels. All this makes the Hunter 350, a very accessible motorcycle for customers looking to upgrade to a 350 cc motorcycle.

First Published Date: 02 September 2022, 10:25 AM IST



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