Royal Enfield is stepping up efforts to bring electric vehicles to its product portfolio for both India and global markets. While the first Royal Enfield electric motorcycle will be launched in 2025, the retro-motorcycle giant has started hiring people for its electric vehicle business, which is expected to be set up as a new vertical.
Liftstyle motorcycle brands such as Harley Davidson and Triumph are betting big on electric motorcycles. While Harley Davidson already has an electric motorcycle on the market in the form of the Livewire, Triumph’s electric superbike is just around the corner and is based on the hugely popular street triple-naked sportsbike platform.
Meanwhile, here’s the official commentary on Royal Enfield’s electric vehicle plans, directly from its CEO, B Govindarajan.
In the last 6-8 months, we have invested in the EV space in terms of building physical infrastructure for vehicle testing and related readiness. We are also hiring good talent for our technology centers in India and UK. Overall, we are intensely focused on the EV space. As a pioneer in motorcycle manufacturing, it is easy for us to take the aggregates, assemble it and launch it in the market to stay ahead of others. But we would like to fully understand the buyer needs in this segment before rolling out new products. Because, Royal Enfield is known not only for the product itself, but also for the experience of riding a motorcycle. We aim to come up with diverse product offerings in the EV space.
A few months ago, Siddharth Lal, managing director of Eicher Ltd – the company that owns Royal Enfield, noted that an electric motorcycle bearing the Royal Enfield badge should be fun to ride but also affordable enough for the masses. of riders Here’s what he had to say,
Launching an electric motorcycle on par with the 350 or 650 would be a very expensive proposition. A ground-up electric Royal Enfield will launch when battery technology improves and costs come down. The product will be a Royal Enfield and when we launch it, it will be something great, so we need to take time to build a product that meets all expectations. The idea of creating an electric motorcycle aimed not only at convenience and cost savings for consumers, but one that is fun to ride. And the instant torque available on electrics can ensure such a model.
Over the past half a decade, Royal Enfield has been making bold moves away from its bread and butter retro motorcycles to enter different lifestyle segments of the motorcycle market. The Himalayan Adventure Motorcycle is one such offering, and so are the 650 twins, notably the sporty Continental GT 650. Next year, Royal Enfield will launch its first liquid-cooled adventure motorcycle – the Himalayan 450. The brand will also enter the cruiser segment. Meteor and Shotgun 650. An all-electric motorcycle will be Royal Enfield’s next big step.