Prime of city full of ultra-luxury automobiles in 2022 as Audi, BMW, Mercedes slip away | Jobi Cool


Bentley, Bugatti, Lamborghini and Rolls-Royce claimed the very best showroom ends in their historical past whereas Germany’s Audi, BMW and Mercedes-Benz hit the reverse final 12 months.


The hangover from the worldwide pandemic – and predictions of a recession – has had little impact on the highest finish of city, the place automobiles are usually priced from greater than half 1,000,000 {dollars}, Rolls-Royces eclipse $1 million and Bugattis simply go $2 million.

Regardless of the posh pecking order, issues usually are not nearly as good for the standard German heavyweights – Audi, BMW and Mercedes-Benz – as all of them suffered gross sales declines in 2022.



The 2 most unique British luxurious car-makers – Rolls-Royce and Bentley – say they offered a mixed whole of 21,195 ultra-luxury automobiles final 12 months.

Bugatti, too, has claimed a report end result for 2022 – albeit a complete of simply 80 deliveries – and Lamborghini has additionally claimed a ten p.c enchancment from 2021 to take its whole to 9233 automobiles final 12 months.

Bentley did the very best of the main manufacturers, with the Bentayga SUV as its headliner, with a reported 15,174 deliveries.



The Cullinan, Rolls-Royce’s large SUV, additionally led its firm when it reported 6021 deliveries.

Bugatti does not have an SUV in its line-up, but it surely mentioned it constructed a deliberate 10 examples of its Centodieci particular version, whereas the Urus SUV topped the Lamborghini whole.

In accordance with Rolls-Royce – whose automobiles are priced from $635,000 earlier than on-road prices in Australia – 2022 would be the first time the corporate has produced greater than 6000 automobiles in a calendar 12 months in its 118-year historical past this.



Behind the Cullinan, the Ghost is second in gross sales – and the chief within the Asia-Pacific area – though Rolls-Royce didn’t present any detailed breakdown of its figures.

“Gross sales usually are not our solely measure of success: we’re not and by no means shall be a quantity producer,” mentioned Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Automobiles, in a press release.

The corporate claimed the very best 12 months ever for its ‘Bespoke’ division – which personalizes automobiles for purchasers in a extremely worthwhile tailored division – and likewise its ‘Black Badge’ fashions that are the preferred within the area of Asia-Pacific.



Rolls-Royce additionally mentioned that demand for its first electrical automotive – the Specter coupe – exceeded its forecast, with out giving any numbers or any additional particulars on the anticipated launch date on the finish of this 12 months.

“As we mark the twentieth anniversary of the Dwelling of Rolls-Royce at Goodwood, these outcomes affirm Rolls-Royce Motor Automobiles as an ideal British success story,” mentioned Mr. Torsten Müller-Ötvös.

Bentley, too, is celebrating after a 4 p.c improve in gross sales, with the very best enchancment within the ‘Americas’ (28 p.c) and China (24 p.c).



Though the Bentaya has been on sale for six years, its whole has continued to rise and now stands at 42 p.c of the Bentley whole.

“The enterprise overcame vital obstacles and confirmed nice resilience to ship its third consecutive 12 months of report gross sales,” mentioned Adrian Hallmark, chairman and CEO of Bentley Motors.

Bugatti’s claimed whole for 2022 consists of the four-hundredth Chiron and the final 9 Chiron Tremendous Sport 300+ automobiles.

Its manufacturing facility, which opened in Molsheim in France in 2005, is totally booked for the subsequent two years to construct the Mistral and track-only Bolide.

Lamborghini, too, has claimed a full order e-book by 2024 and is anticipated to unveil the alternative for its V12 Aventador later this 12 months.

Urus deliveries improved by seven p.c for a claimed whole of 5357, with the Huracan subsequent at 3113.



BMW fared finest amongst German premium manufacturers final 12 months, regardless of reporting a 5.1 p.c drop in its world gross sales.

Its claimed whole was 2,100,692 autos, forward of Mercedes-Benz at 2,043,900 after a 1.0 p.c drop and Audi at 1,614,231 autos after a 3.9 p.c fall.

BMW was additionally forward in claimed deliveries of electrical autos, greater than doubling its end result from 2021 with a complete of 215,755 to complete properly behind Audi with 118,196 and Mercedes-Benz with 117,800.

“The subsequent milestone for 2023 is for 15% of our whole gross sales to return from totally electrical autos,” mentioned Pieter Nota, BMW board member answerable for buyer, manufacturers and gross sales.

Paul Gover

Paul Gover has been a motoring journalist for greater than 40 years, working in newspapers, magazines, web sites, radio and tv. A professional normal information journalist and sports activities reporter, his ardour for motoring led him to Wheels, Motor, Automobile Australia, Which Automobile and Auto Motion magazines. He’s a champion racing driver in addition to a World Automobile of the Yr choose.

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