Candace Cameron Bure will be in Hallmark Christmas movies this year | Jobi Cool

Candace Cameron Bure, who you may know as the “Christmas Queen,” won’t be starring in any new Hallmark Christmas movies this year.

The Hallmark star, who made her debut on the network in 2008 in “Moonlight and Mistletoe,” has gone on to star in 29 more Hallmark movies, including one of the network’s top-rated Christmas movies, “Switched for Christmas,” per Today .

After a successful 13-year run at the network, Bure announced that he had decided to leave Hallmark and take his talents to Great American Family, the network started by former Hallmark CEO and Chairman Bill Abbott.

In an interview with Variety, Bure said that with Great American Family she was “excited to develop heartwarming family and faith-filled programming and create stories that my family and I love to watch.”

Why did Candace Cameron Bure leave Hallmark?

Bure began acting at age six, and as a teenager she played DJ Tanner in 193 episodes of “Full House.” At the conclusion of “Full House”, Bure married and became a mother two years later.

“From 20 to 30, I actually relaxed with family and being a mother. Career considerations pushed my family back, but I came back with a vengeance,” Bure told Variety.

Re-entering Hollywood proved more difficult than Bure had anticipated. She got her post-Hats big break with the Hallmark Channel, where she starred in more than a decade of movies, essentially becoming the face of the network.

Last year, Bure decided it was time to part ways with Hallmark. Bure was under contract with Hallmark for a “very, very long time,” she told Variety. His contract with Hallmark ended the same year that former Hallmark CEO Abbott started the Great American family.

“We were in talks with Hallmark Channel for renewal. And as every business person knows, you have to do what’s right for the deal. It didn’t work out with Hallmark and so we started talking to Bill,” Bure told Variety.

What is Candace Cameron Bure working on now?

Bure will star in a Christmas movie on the Great American Family Channel this year. She is also involved in production and is the chief creative officer, Variety reported.

His first movie with the Great American Family Network is called “A Christmas…Present” and it premieres on November 27th per Great American Family. Most of the new network’s Christmas movies follow similar plots to those on the Hallmark Channel. For example, a big-city girl stumbles into a town celebrating Christmas and falls for a small-town boy from her past.

Bure is helping to create a brand and its content based on “healthy” values.

“We have to build this network. We have to let people know we are there and be aware of it and get distribution everywhere. But it’s reliable, wholesome, family-friendly,” Bure told Variety.

Hallmark’s effort to be more inclusive

The Hallmark Channel ran into controversy last year when it rejected a Zola ad featuring a same-sex couple. After the controversy, Bill Abbott, the former chairman and CEO of Hallmark’s parent company Crown Media, stepped down from his position and launched Great American Family.

“We are not allowed to accept creatives that are considered controversial,” an account representative for Hallmark said of the ad, according to the New York Times.

A Hallmark spokesperson told the Times that the commercial was rejected because it violated company policies. According to the spokesperson, any ads that show public affection, political ads, offensive language or R-rated content are not allowed.

Of the six ads sent by Zola, four featuring same-sex couples were rejected.

Since Abbott resigned last year, the Hallmark Network has made efforts to be more inclusive of the LGBTQ community.

“Diversity and inclusion are a top priority for us,” read a recent Hallmark statement, per “Good Morning America.” “We are committed to creating a Hallmark experience where everyone is welcome.”

Hallmark’s 2022 Christmas lineup will feature the network’s first Christmas romance focusing on a same-sex couple. The movie, “The Holiday Sitter,” premieres Dec. 11.

Will the Great American Family follow in Hallmark’s footsteps?

Bure talked about the variety of content he expects to see from the Great American Family.

“They’re going to go a lot further into faith content, and both — there’s still a lot of movies, rom-coms and Christmas movies that don’t involve faith, but there are actually ones that do,” Bure told Variety.

According to People, Bure doesn’t believe Great American Family will feature same-sex couples in its movies. Bure said she believes the network will “keep traditional marriage to the core.”

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