Audi’s gross sales volumes in 2022 have been the bottom amongst Germany’s massive three premium manufacturers because it grappled with continual elements shortages and main logistical challenges.
The corporate offered 1,614,231 vehicles, down 3.9% (66,281) in 2021. It was properly forward of Mercedes-Benz and BMW, which recorded 2,043,900 and a couple of,100,692 deliveries respectively. These figures symbolize comparable stagnation at Audi, nonetheless, with Mercedes deliveries down 1% year-on-year and BMW down 5.1%.
Electrical automobiles accounted for 118,196 of Audi’s complete gross sales, a 44.3% enchancment over 2021 ranges. Though this was barely larger than Mercedes’ 117,800 EV gross sales, it was a far cry from the 215,755 EV that BMW gross sales.
Additionally, Audi didn’t match every rival’s year-over-year development in EV gross sales of 124% (Mercedes) and 107.7% (BMW). Audi at present sells three pure-electric mannequin strains – the This fall E-tron, Q8 E-tron and E-tron GT – in comparison with six every for BMW and Mercedes.
That Audi’s EV gross sales with its present line-up will improve as a lot as its rivals bodes poorly for 2022. Whereas BMW and Mercedes plan to keep up their momentum in 2023 by introducing of all-new EVs in key segments, the previous with the i5 saloon and the latter with SUV variants of the EQE and EQS, Audi will not be. The marque’s solely new EV arriving in dealerships in 2023 is the facelifted E-tron SUV, now known as the Q8 E-tron.
Nevertheless, excessive demand for the This fall E-tron (above), E-tron GT and E-tron SUV confirms Audi’s transfer to an electrical line-up, the corporate claims. It solely launches electrical fashions from 2026.
The Audi Sport efficiency sub-brand set a brand new report with 45,515 gross sales in 2022, a 15.6% year-on-year enchancment.
The China and Hong Kong area was Audi’s highest quantity market in 2022, accounting for 642,548 deliveries – an 8.4% year-on-year lower. The corporate attributed this to a scarcity of semiconductor provide, in addition to manufacturing limitations and showroom closures attributable to the repeated Covid lockdown there.