10/1/2023 | NYSE:PG | Press launch | Jobi Cool

Cascade dares America to expertise the primary ever cleansing system that delivers cabinet-ready dishes with no further steps – assured

Right this moment, Cascade®, America’s hottest dishwashing detergent1 model, debuts Cascade Platinum Plus, its newest innovation and strongest, proprietary cleaning formulation. Every single day, tens of millions of People make up for what their dishwashers depart behind by prewashing, rewashing, and hand drying for clear, cabinet-ready dishes. Cascade developed the Cascade Platinum Plus Cleaning System, a first-of-its-kind cleansing system that permits individuals to skip all the additional steps. Simply scoop out the leftover meals, put them within the dishwasher and also you’re good to go. No pre-washing, no re-washing – or your a refund.

This press launch comprises multimedia. See the total launch right here: https://www.businesswire.com/information/dwelling/20230110005008/en/

(Photo: Business Wire)

(Photograph: Enterprise Wire)

To develop its largest formulation replace in a decade, Cascade examined 10 prototype formulations and 13,000 take a look at pads to enhance the super-packed Cascade Platinum Plus ActionPac. The distinctive dual-action cleansing formulation consists of cleansing brokers that moisturize and scrub dried-out meals, in addition to starch- and protein-fighting enzymes that break down hard-to-clean meals higher than ever earlier than. A brand new formulation2 options:

  • 50% extra protein-fighting enzymes to interrupt down protein-rich meals
  • 2x the quantity of a brand new, patented enzyme that higher fights cussed starch
  • 2x Daybreak’s degreasing energy removes grease, improves shine and helps dry dishes

Cascade carried out the research to raised perceive America’s damaged dishwashing routines and the inherent worth of a dishwasher that will get the job achieved.3 dishwasher customers to study extra about their habits and frustrations. The outcomes present how ineffective and unsatisfactory present dishwashing routines are:

  • A minimum of as soon as per week, individuals do additional work when utilizing the dishwasher, together with re-washing dishes (57%), guide drying (68%) or pre-rinsing/pre-washing (86%).
  • Virtually half (49%) of individuals really feel burdened or overwhelmed when the dishes are usually not clear sufficient to place away instantly after the dishwasher is completed.
  • Fixing a dishwasher fault causes 48% of individuals to overlook out on private time

“For years, we have heard individuals discuss the necessity to pre-rinse dishes and categorical their frustration when having to scrub dishes that do not come out of the dishwasher completely clear the primary time. When individuals do their dishwasher work, it is clear that their dishwashing routine is out of whack,” mentioned Guerin McClure, president of Procter & Gamble’s North American dishcare division. “We designed the Cascade Platinum Plus in order that dishes will be taken straight from the desk to the dishwasher, to the cupboard, so individuals can spend much less time on the sink and extra time doing the issues they get pleasure from.”

Cascade acknowledges that the outdated methods of pre-rinsing are dying, and other people do not imagine they’ll merely scrape, load, and prep, particularly in terms of hard-to-clean objects like a crispy casserole dish or a teriyaki-glazed skillet. The model dares America to skip the pre-rinse by taking the ‘Cascade Platinum Plus Load This, Get This, Get This’ award.” problem to expertise the time- and resource-saving advantages when a dishwasher can act as a dishwasher. To start out the cleansing revolution, Cascade is freely giving 10 million Cascade Platinum Plus ActionPacs and providing a money-back assure on its finest cleansing.

The brand new Cascade Platinum Plus is launched with the help of a nationwide built-in advertising and marketing marketing campaign that encourages viewers to “Dare to Eat Completely different” and is now stocked in shops nationwide and on-line. Retail costs are on the sole discretion of the retailer. MSRP is $5.44 for a bag of 11; $19.94 for 52 Go to www.CascadeClean.com to study extra about Cascade Platinum Plus, its money-back assure and to obtain a free pattern.

About Cascade

In 1953, Cascade® entered the automated dishwashing market, claiming “spotless dishes” for 4 % of households that use a dishwasher. The quickly altering world of dwelling innovation was simply in its infancy, and Cascade remained on the forefront for the subsequent 50 years, creating a spread of computerized dishwashing merchandise completely suited to totally different households, wants and life. Right this moment With many years of expertise and dishwashers in over 60% of households, Cascade continues to develop and at all times try for flawless dishes with good computerized dishwashing powders, gels, packs and components.

About Procter & Gamble

P&G serves customers around the globe with one of many strongest portfolios of trusted, high quality and main manufacturers, together with All the time®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Fawn®, Daybreak®, Downcircled. ;, Achieve®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide, ViccleR, RDcircledR; The P&G neighborhood contains operations in roughly 70 international locations worldwide. Go to https://www.pg.com for the newest information and details about P&G and its manufacturers. For extra P&G information, go to https://www.pg.com/information.



A number of dishwasher manufacturers in North America advocate Cascade over different computerized dishwasher detergent manufacturers, suggestions as a part of joint advertising and marketing agreements.


In comparison with Cascade Full


Survey methodology: P&G carried out a 3-6 minute on-line survey for n=444 dishwasher customers who’re at the very least partially concerned in washing their family. The general pattern is nationally consultant of age, race/ethnicity, and family revenue within the dwelling care class and was carried out from October 28 to November 1, 2022. The margin of error (MOE) for the whole pattern is +/- 4.66 % factors.

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